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A missed chance with a robotic penguin

Yes the title is correct, i will be talking about a robotic penguin. Specifically the robotic penguin made by the Chinese company Tencent QQ Look at this little guy, he is the perfect desktop companion...

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So many chips

Doritos (Photo credit: Wikipedia) Doritos is doing something that, to me, is almost unheard of in terms of global marketing.  What Doritos is trying to do is make the logos and packaging that they have...

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Worldwide American Style

Tommy Hilfiger announces a spring 2013 global advertising campaign entitled “le vöyãge seafãr-iüs.”  Unfortunately I only speak 1.5 languages and I cannot translate what that says, but I’m sure a good...

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Does Technology Have a Global Taste?

Looking at the success of major technology firms across the phone, computer hardware, and television industries reveals that many of their products don’t change in design or aesthetics from region to...

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Adjusting Advertisements to a New Market: A Balanced Approach

Firms that encounter new market opportunities are often advised, correctly, that their advertising should be adjusted based on the new market. In particular, cultural differences and norms should be...

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A genius ad campaign

A few weeks ago i became aware of a new gadget that an innovation on motion capture technology. The normal standard is that high resolution cameras or sensors from a set point to a hand held device....

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What Waze Does to Facebook

Facebook has announced its intention to buy Waze, a mapping company that became rather well known when Apple licensed their data to help create Apple Maps. The $1 billion purchase represents an...

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McDonald’s in France is better than in the US

The writer of this article took a trip to southern France and her experience is that McDonald’s tastes better in France. In France, there is a separate area for café and it has a similar look to...

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Interactive Billboards

The global beer brewery Carlsberg, based in Denmark has created “probably the best poster in the world.”  The company made a billboard that actually allows you to get free beer from it.  This...

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Domino’s Winning Strategy

Few years ago, Domino had a hard time competing with Pizza Hut and Papa John’s – pizza was just not good enough.  Things are changed now and Domino has become a leading pizza chain with 3 simple...

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